Have You Done This Successfully?

When I ask a question
in a writer group,
I will often add
this request
– “I’d like to know
your personal experience
with this problem.”

And then I will
look for specific examples.

Because opinions,
f*ck,
everyone has them
and most of them
aren’t based on sh*t.

Heck, I know folks
who think the world is flat
who share their insights
on how to fight COVID.

Or they’ve never published
a book
and they’re telling me
how I should increase
my book sales.

Opinions are useless.
Expertise is, in contrast,
priceless.

Seth Godin
shares

“There’s a huge gulf
between earned expertise
and strong opinion.

Knowing what others
who have come before
have done
(and having successfully
done it yourself)
is demonstrably
more effective
than simply acting
as if your opinion matters.”

You might have noticed
that, here on client k,
I tend to give a personal example
and THEN direct you
to another resource,
an expert.

If your source of information
can’t, at the minimum,
do that,
find another source of information.

Don’t base business decisions
on opinions.