Summers are slow.
Summer is a challenging time
to promote.
Readers want fun and frothy books,
beach reads,
for the summer.
Children’s books don’t sell
during the summer.
Maybe that is true
of previous summers.
Maybe that will be true
of future summers.
But it might not be true
THIS summer.
This summer,
with the crisis
and the other issues
(like murder hornets),
could be different.
The normal things might not work.
Or they might work.
We don’t know.
This summer will be different.
Test your strategies.
Don’t assume
they will or won’t work.