The rate of change
in the world right now
is tremendous.
It is important
as business builders
to keep customers,
employees, partners,
others
informed about the changes
impacting our businesses.
We can send out email blasts
or text messages
or other instant communications
but, with other businesses
doing this also,
our messages could get lost.
We can update websites.
I use blogs for my websites
and updating them
is fairly simple.
But many websites
require programmers
and the turnaround for that
might be too long
to be effective.
An alternative is
something like Google Docs,
which will allow us
to set up online bulletin boards.
“Give people the link
to view the doc.
Include it
in your Facebook post
or your last email
on the topic.
“Click here
to see the latest updates.”
Don’t worry about
whether your tweet
or post (a bulletin)
moves down the screen,
because everyone who cares
already has the link
to your bulletin board
and you’ve trained them
to check it
when they want to know
the status of
your event or situation.”
Now
more than ever,
we need a way
to inform people
about the status
of our businesses
and about any updates.
Give them a site
where they can view
this.