When a book releases
I spend the entire day
and often the entire next day
doing very little
other than responding
to readers and other folks.
I do this
because it is a nice thing
to do
but also because
this is
one of the most effective ways
to promote a book.
If a reader shares
the news about my book
and I thank her,
she feels good.
She feels seen.
She feels appreciated.
Other readers want
to feel that way too.
So they share
the news about my book also.
I thank them
and more readers see that
and the spreading of news
about my book
continues.
And it is all word of mouth.
These are personal recommendations
to their friends and family members.
That’s super powerful.
If you have
a product/service release
or
a big promotion
or
some other event
spotlighting your business,
consider setting aside
some extra time
to respond to comments
and shares
and other messages.
It could be
the best marketing
you can do
…especially during
these uncertain times.