Long time readers
of client k
know I’m not a fan
of April Fool’s Day.
Trust is a precious commodity
in today’s world
and fooling people
erodes trust.
Fool someone once
and they will never
fully trust you again.
This year
is especially a bad time
to participate
in April Fool’s Day.
The average person
is super stressed out.
She feels like
her world is spinning
out of control.
She is hanging onto
civil behavior
by a slender thread.
Anything could snap it.
Don’t supply that anything.
Don’t add more stress
to her already stressful day.
Unless your customers
expect this from you,
unless you can be certain
your customers
will feel better
because you’ve done this,
this is NOT the year
to play
an April Fool’s Prank.