Now is the time
to send an email
or newsletter
or a message in some other format
telling customers
they are appreciated
and
valued.
Because some of your customers
aren’t feeling that way
right now.
This isn’t due to you
or your actions.
This is because
there has been talk
about sacrificing the vulnerable
to boost the stock market.
And I can assure you
at least one of your customers
considers herself
to be in that
vulnerable category.
She believes no one cares.
She believes businesses,
including ours,
are willing to kill her off
to earn a couple more dollars.
It’s horrid
but I can assure you
at least one of your customers
is thinking this.
So tell her
she’s valued.
That’s all you have
to give her
– your reassurance.
Our customers are important.
Let’s ensure
they feel that way.