If you ever wanted
to move more of your customers
to online sales,
now is the time.
Many of your customers
are likely already looking
to do this.
They merely don’t know
how.
If you design shoes,
for example,
many of your customers can’t shop
for them
in stores right now.
The stores might be closed
or your customers might be
in self isolation.
So bring them to your online store.
Show them they can get
the same happiness
or maybe a different happiness
from shopping online.
Use staff you would have
allocated to stores
to guiding customers
through the process
online.
These employees
already know your products.
They have likely used your website.
All they’ll need is a training session
or two
and they’re ready
to help new online customers.
Promote your online presence.
I would strongly suggest
not mentioning the virus
in your marketing materials.
That can be seen as heartless
and unfeeling
and it is completely unnecessary.
We all know what is happening.
You don’t have to mention it.
Sell your online store
on its permanent benefits.
This is the time
to promote your online presence
…respectfully.