If I don’t list
a link directly to a bookseller
(a merchant),
my odds of landing a sale
greatly decreases.
That one extra step,
directing them
to my website,
makes the difference.
THAT is how important
convenience is
to prospects.
“The convenience regime
is in full force.
You don’t often
earn points
by being baroque, rococo
or byzantine.
Given a choice,
people will simply move on
to the next thing.”
Is it ‘convenient’
to buy your product/service?