There are groups of people
who hate everything
that is popular.
One easy way
to identify them
is their opinions
on
Justin Bieber.
Do they believe
he has talent?
He has collaborated
with almost everyone
in the music industry,
jumping niches,
trying different sounds
and has been successful
in almost all of them.
That’s talent.
The folks who deny that
are taking that stance
because they don’t like any artist
who is super popular.
Which means
they won’t like us
if WE become super popular,
if OUR businesses do well.
Some people
support a person/brand
if she/it does well.
There are an equally large group
who will do everything they can
to destroy a person/brand
if she/it does well.
Be prepared for this.
Make a list of people
who will likely do this.
Be cautious around these people
once you start doing well.