I had written six chapters
of a new story
and I stopped.
Why did I stop?
I was bored of the story.
And if I’m bored of a story,
that’s a good indication
my readers (customers)
will become bored.
It took me a week
but I figured out
how to make the characters
more interesting
and
the story more exciting.
I’m excited to write
the next chapters
and I suspect
my readers will be
excited to read the entire story.
If you’re not excited
about a product/service,
especially in the early days
of development,
I suspect your target market
won’t be excited
to use that product/service.
Figure out a way
to add some excitement
to it.