One of my writing buddies
wrote a brilliant YA series
a few years ago.
It didn’t sell well.
She moved on.
She took a break
from writing,
did other things.
Yesterday, she was contacted
by her publisher.
They want to re-launch
the YA series.
They believe it has
TV or Movie potential.
Her flop
might become
her breakout hit.
When I was working
with one of the world’s largest
beverage companies,
we launched a dud.
The new brand didn’t connect
with the target audience.
We considered delisting it
but it was breaking even
and the board decided
to give it more time.
A couple years later,
it was ‘discovered’
by an influential.
Suddenly, it was a hit,
was super profitable.
Once a product is available,
it is never truly dead.
It has potential.
If your slow moving product
isn’t hurting
your other more profitable products,
consider keeping it
in your portfolio.
Give it a chance
to be ‘discovered.’