When I was
in New Business Development
for one of the world’s largest
beverage companies,
we expected a new brand
to break even
in ten years.
We expected a line extension
to break even
in three years.
We expected a new size
of beverage
to break even
in one year.
No one expected profitability
until that time.
We launched the product,
knowing we would suffer losses
on it
until then.
“If you invest in an education,
you expect it to pay off
in a decade.
Invest in a buy and hold investment,
and you probably expect a return
within a year.
Day trade bitcoin
and you might be measuring
your return
over the course of an hour.”
Know your timelines.
Don’t expect a long term investment
to pay off
within days.