One of the challenges
of building a business
is dealing with people
who don’t like change
…and that’s almost everyone
because we’re trained
to keep things the same.
“School trains people
to work as maintainers.
“The sculptures are all here
in the gallery,
make sure
they are still here
at the end of the shift…
The floor is clean
when you start,
make sure it’s clean
when you finish…
The policy manual
has seven rules in it,
please don’t break them…
The next ten patients
are going to need
allergy tests…”
There are customers
to be served,
standards
to be maintained,
work
to be done.”
When you’re telling people
all of the ways
your products or services
are different, better, more,
don’t forget to reassure them
by telling them
all of the ways
your products or services
are the same.