The Power Of Margins

If you’ve read a few of my posts,
you’ll know I’m a big believer
in the power of white space,
of margins.

White space often works
like a highlighter.
It shows readers or viewers
that information is important.

And all forms of communication
have their own version
of white space
of margins.

Seth Godin
shares

“All of our media
has margins.
Even as computer
and phone companies
have made bezels
ever smaller,
we still want
there to be a margin,
a space
between the thing
we’re engaging with
and
the rest of the world.
Movies have coming attractions
and credits.
Record albums have
a few seconds
between songs.
Paintings have a frame,
or a wall
separating them
from the next…

The edges do
more than delineate.
They give the person
encountering the work confidence
that a professional made it,
someone who has an eye
for what seems right
and can respect the edges.
It takes discipline
to only go near the margin
when you’re doing it
on purpose,
to make a point,
not all the time.”

Are you using
the power of margins,
of white space?