Reviews help sell books.
This work is done by the reader
(the customer),
benefits the writer
(the business owner)
and isn’t compensated.
Many writers
do things
to encourage their readers
to leave reviews.
Some writers
inadvertently do things
that DISCOURAGE readers.
Like criticizing the typos
in a review
or ranting about
a spoiler
in a review.
All this does
is discourage their readers
from leaving reviews.
“The people
who are paying attention
are the ones
who are trying.
And shaming people
who are trying
because they’re not perfect
is a terrific way
to discourage them
from trying.”
Coaching people
who are taking baby steps
is great.
Criticizing them
is not.
If you want the person
to continue along a path,
don’t shame them
for meandering.