Last year, I had friendship cards crafted
with one of my Romance Novel cover images
on the front
and a short message
printed inside them.
Whenever someone
goes out of their way
to promote one of my books,
I ask them for their mailing address
and I send them a card
(along with stickers
featuring other covers).
My readers LOVE these.
For the cost of the card
and a stamp,
I often earn their undying loyalty.
That’s a very inexpensive way
to retain customers.
“When leaders forget
about the human element,
they’re holding back
their companies
and limiting the success of others.
Focusing only on profit
and forgetting that
a company’s most important asset
is its people
will ultimately stifle
a company’s growth.”
Consider sending cards
to employees
and valued customers.