Every time I tell someone new
I’m a writer,
they or someone with them
usually tells me
they plan to write a book too.
They say that
as though THAT is the hard part,
the key part
of being a writer.
It isn’t.
Writing a book is d*mn easy.
Heck, monkeys have written books.
Selling the book is the hard part.
Being able to sell books
(to publishers, to agents,
to booksellers, to readers)
distinguishes the professional writers
(business builders)
from the hobbyists.
“The hard part is
earning attention and trust.
The hard part is
helping someone make the choice.
(There’s a difference
between the hard part
and the important part.
Without the factory,
there’s nothing to sell.
Making it is important.
But increasingly,
it’s not the hard part.)”
The hardest part
of product development
is selling the product.