When I first started
the Romance Novel Business,
I tried almost every shortcut
that was being promoted
(and there were quite a few).
The majority did nothing
except
absorb my limited time.
Because as
Seth Godin
shares
“But if the shortcuts worked
as promised,
they wouldn’t be shortcuts,
would they?
They’d be the standard.
A shortcut is not an innovation.
It’s not a direct path, either.
Those work,
but they require effort,
risk and insight.
If you can’t afford
the time and effort
to do it right,
you probably can’t afford
to do it over
after you realize that
the shortcut was merely a trap.”
There are clever ways
of doing things,
more efficient tactics
that the experts know
and currently use.
But there are no ‘shortcuts.’
If the shortcut worked,
everyone would be using it.