I needed stickers/labels
for my Romance Novel Business.
Stickers are awesome schwag.
They are light and flat
and easy to mail
and most readers LOVE them.
My supplier had a 50% off sale.
One of the items spotlighted
was the stickers/labels.
I clicked on the link.
It was out of stock.
I received 3 more emails
during the promo period
spotlighting the stickers/labels.
I clicked on each one.
That product was still out of stock.
(I contacted customer service
and they confirmed this.)
THEN I received emails,
saying
“I see you’ve been looking at
the stickers/labels,
here’s 25% off that product.”
Yes, it was STILL out of stock.
This company
invested all of this effort
into promoting a product
and they sold NOTHING.
All they accomplished
was frustrating me,
their potential customer.
Before you promote a product,
ensure it is in stock.
If your promotions are automatically set up,
ensure your system deals with
out of stock scenarios.