Charities sell emotions
– feeling good, benevolent, grateful, etc
but they are also
selling products/services.
I’m not donating to Mote
because I like giving them
my money.
I’m donating to them
because I want to participate
in planting coral frags.
When I donate $X,
I know I’m helping to plant
approximately Y coral frags.
The coral frags are what
I’m focused on.
That’s the number
that pushes me
to donate more money.
There are some extremely worthy causes
that I decide not to donate to
because I can’t determine
if I’m making a difference.
I don’t know
if my donation
is giving researchers
Z more minutes of research time
or is helping XX asylum seekers
or is buying YY acres of rain forest.
And that’s a shame
because I suspect the charities
have those numbers.
If you’re running a charity,
let donors know
what they’re ‘buying.’
Put a ‘face’ on the help
they’re giving.