As a business builder
in the Romance Novel Industry,
my task is
to sell love, hope and optimism.
I might be selling Romance Novels
but that’s not really
what readers (customers) are buying.
They are buying the boost
of good feelings
readers receive
at the end of a great Romance Novel.
That gives them the strength,
the willpower
to deal with the challenges
in their lives.
Susan Vobejda,
CMO of
The Trade Desk,
shares
“We are really seeking
to describe and
tell stories about our brand,
not just the features
and functionalities
of the product,
but what the brand
is doing for people.”
What does your brand
DO for people?