I offer the first story
in each of my series
for free.
I view it as a sample
(as my series are long),
a way for readers
to try out the world I’ve built
without any financial risk.
And it has been
successful for me.
Mark Coker,
Founder of
Smashwords,
shares
“At first glance,
the idea of
“earning more with free”
may sound counter-intuitive.
Yet free is a powerful marketing tool.
A price of free eliminates
the financial risk
a reader must take
when trying a new author.
If a writer can earn
the admiration and trust
of a reader
with their free book,
that reader is much more likely
to pay to read other books
by the same author.
This is especially true
with free series starters.”
Only about 10% of the readers
who download my first stories
read the next one.
That’s normal
for almost every industry
and is a consideration
when offering products or services
for free.
We WILL attract folks
who never pay for anything
and we WILL attract folks
who are not right
for our products/services.
But free samples DO work
for many businesses.
Have you considered free samples
as part of your marketing strategy?