Forbes, a business focused magazine,
has been reporting
on climate change.
Why?
Because it IS happening
and it WILL impact business.
If you’re building
a long term business…
You might wish to rent
a head office
in Miami,
rather than buy
a building there.
You might wish to
locate a head office
in Binghamton
instead of on Manhattan.
You might want to use
a different word
than Arctic
to brand your cold product.
You might want to use
recycled plastic
rather than new plastic
in your product.
You might want to
make up names of towns,
rather than use
real towns
(and especially real coastal towns),
in your romance novels.
I could list a gazillion other
considerations.
If we’re building businesses
to last,
we should think about
the impact climate change
will have on them.