One of my pen names
has been
in the Romance Novel Business
for 10 years.
I have a backlist of
over 200 stories
with this pen name.
Renewing the backlist,
giving stories
new covers and new blurbs,
is often a great way to boost sales.
But which stories
should I focus on?
Kristine Kathryn Rusch
shares
(This entire post
is thought-provoking.)
“Instead of issuing
a retrospective album,
they set up a website
with a logo name generator.
You plug in your name,
and it comes up in
the Zeppelin iconic font.
That’s not the coolest thing
about the website, though.
The coolest thing is
the playlist generator,
which allows users
to compile their own playlist
of Zeppelin songs
or covers of Led Zeppelin songs,
and then share those playlists
on social media.
Think about that
for a moment:
the website, if set up properly,
will help Warner Music Group know
what songs
from the Led Zeppelin catalog
(and related catalogs,
like Jack White’s)
are the most beloved.
That information can be used
in marketing later.”
Not having the big following
or cash flow
of Led Zeppelin,
I’ll likely set up
a simple poll,
asking readers
which stories they’d like
re-issued.
If you have a back catalog,
consider re-issuing it,
concentrating
on products that
customers/prospects most want.