E.D. Smith’s new marketing campaign
promotes different ways
customers can use
their tins and other packaging.
This is brilliant.
It ties into
the growing concern
about the environment
and waste.
It acknowledges
that people who cook/bake
are often also
people who craft.
It turns packaging,
something many people
would view as garbage,
into valuable raw materials
for projects.
Can you do
something like this also?
Can you tweak your packaging
so customers can use
ALL of your product?