Making Decisions

If there is ONE skill
I believe all business builders
need,
it is the ability
to make decisions.

Every step of the process
involves a gazillion decisions.

Some decisions are small.
What color shirt
should the stock photo model
be wearing
in the latest ad?

Some decisions are large.
What target market
should we design products for?

But all of these decisions
have to be made
and, usually, made quickly.

If you want to
build a business
and you don’t have the ability
to make decisions,
gain it.

The best way to do that
is to make more decisions,
taking responsibility
for those decisions.

If you want to be
a successful business builder,
you have to learn
how to make decisions.