Cheaper is better,
right?
Nope.
Not always
and not for everyone.
A writing buddy
recently raised
the prices of her books
from 99 cents
to $2.99.
That was a 300% price increase.
Her sales increased.
She asked one
of her new readers
why she bought the book
at $2.99
and not at 99 cents.
The reader said
99 cent books are all garbage.
“Choose your customers,
choose your future.
(Some customers want
to pay more
than others,
and some customers want
to get more
—of something—
than others)”
Cheaper isn’t necessarily better,
not for everyone.