Great customer service
is a key to success
in the Romance Novel Industry.
That surprised me
when I first found that out.
I had never contacted a writer.
And, if I had,
I would have never expected a reply.
Yet writer after writer
told me
replying to each and every message
is key to building
a readership (customer base).
The first priority should be
writing the next book
(producing the next product).
The second priority should be
responding to readers’ messages.
““Your call is very important to us.”
If you hear that,
it means someone is not just lying,
but also isn’t good at arithmetic.
Your company spends $6
on digital ads to get a click,
and one in a hundred clicks
leads to an inquiry.
Which means that every inquiry
sitting in the queue
cost you $600.
Inquiries are a bit like cronuts,
in that they go stale quickly.
Waiting an extra day
to get back to
just one person
probably costs you
more than the entire day’s salary
of a customer service salesperson.”
Customer service is important.
Ensure you’re responding
in a timely matter
to your customers and prospects.