Partnering With Your Competition

One of my buddies
is a newer writer.
She only has one book out.
It is Indie published.
She doesn’t have
very many readers.

She wanted to do
a book signing
in a major bookstore
in her town.

She approached them.
They weren’t interested.

So she contacted
other writers in her town.
She found 9 Indie published writers
who were interested.

She approached the bookstore again.
This time, she pitched
an Indie Author night.
They were extremely interested
and
have been promoting
this event enthusiastically.

Seth Godin
shares

“If I was one of
the 25 people
running for President of the US,
I’d organize my own debate tour.

I’d invite four or five
other candidates
to hit the road with me,
and I’d do a debate
every single night.

All six of us
would benefit
from the competition,
leaving the rest behind,
ignored because they are alone.

No one will stop you,
simply begin.”

Sometimes,
the best partner
to help you achieve your goals
is your competition.

Published
Categorized as Marketing