I have a reader
who complains about
how much sex
is in my books.
The thing is…
my books always have
the same amount of sex
in them.
She knows,
when she buys my books,
she will be reading about sex.
She still buys them
…because she secretively
loves the heat level of my books.
(As an aside,
my books have WAY more violence
than sex
in them
yet American society doesn’t have
an issue with the violence,
only with the sex.)
I have a Facebook friend
who always grumbles
about my bad puns.
The thing is…
I have always posted
bad puns.
I’ve been doing this
since I started
a Facebook account.
She knows,
when she goes to my profile,
there will be bad puns.
She still goes to my profile
…because she secretively
loves the puns.
If your brand is consistent
and a customer complains about
an aspect of it
yet is still loyal to your brand,
the odds are good
she secretively loves that aspect.
She has choice.
We all do.
Yet she continues
to choose your brand.
Ignore her complaints.