I’m solidly midlist (average)
as a writer (business)
in the Romance Novel Industry.
I got there
by doing what many other writers (businesses)
were doing.
To get to the next level
of profitability,
however,
I know I’ll have
to find different marketing tactics,
something the average writer (business)
isn’t doing.
“Unexpected
yet totally plausible
That is where
breakthroughs lie.
If you keep poking
around the expected,
it’s unlikely
you’ll be surprised
by what you find.”
If you want to build
a one of a kind business,
you have to employ
some one of a kind
marketing tactics.
Expect some failure.
Those tactics aren’t proven.
But that is where
the breakthroughs are.