I have a loyal readership
(customer base)
of about 5,000 people
for one of my pen names.
These readers
buy and read
almost every book (product)
I release.
I can count on them.
And I know
almost every one
of them.
I’ve built my readership
reader by reader.
I’ve interacted with them
at some point in time.
I keep records of those interactions.
THAT is something
a big writing conglomerate
can’t claim.
That is an advantage
I have
as a small business.
I’ve been with my business,
with my brand,
since the beginning.
I have met everyone.
And I USE this advantage.
When sales are slow,
I reach out
to my regular readers.
When I promo,
I’ll sometimes mention I’m looking for
XXX number of my regular readers.
When you’re building your business,
track information
about your customers,
especially your regular customers.
They are your base.
Maintain that base.