It might seem
like we’re manipulating prospects
with our marketing.
We use psychology
and our knowledge
of how people think
to increase their likelihood
of using our products/services.
But if you have a great product/service,
your marketing might influence
the prospect
but it doesn’t manipulate her.
“Manipulation is
pushing for a change
that benefits the manipulator,
not us.
It’s often based on misinformation.
Mostly, the test for manipulation is:
“if you knew what they know,
would you be happy
to do what they’re asking?””
If you have a great product/service,
convincing the prospect
to try it
should benefit her
as well as you.
If the prospect
is more likely to buy
if she knew everything about
your product/service,
it isn’t manipulation.
Market to people
who would benefit
from your product/service.