Avoid Script Fonts On Marketing Material And Packaging

There’s a meme
floating about Facebook
claiming
all older people
need to do
to keep a secret
from young people
is write the message
in cursive.

There is quite a bit
of truth in that meme.

Script fonts
are difficult to read
for many people,
people who have grown up
with handwritten school assignments,
letters, messages.

Younger people,
in contrast,
have grown up
with computer printed everything.
They read on screens.
It makes sense
they’d have more difficulty
reading cursive.

Script fonts
might look pretty
but avoid them
on any material
you want the average person
to read.

Published
Categorized as Marketing