I have a monthly post
on my Romance Novel Business blogs
that talks about
the upcoming releases.
One purpose of these posts
is, of course, to get readers (customers)
excited
about future releases
(product roll outs).
The primary purpose,
however,
is to reassure readers
I WILL have more stories
releasing.
I’m not going anywhere.
They can invest in my books,
my worlds, my business
with confidence
because I’ll be there for them.
This reassurance is often necessary
especially when we’re running
small businesses.
There are other ways
to reassure customers.
Some companies talk
about plants they’re building
or
people they’re hiring
or
products in development
or
they talk about how excited
they are
about the upcoming year.
Consider casually giving customers
reassurance
you’ll be there for them
in 2019.