More isn’t necessarily better,
especially in product development.
It’s possible
in the Romance Novel business,
for example,
to edit all of the magic
out of a book (product).
Emotion is often conveyed
by the rawness of a message,
the jagged edges.
Smoothing those edges
weakens the product.
Once a product attribute
(like a scene in a novel)
does what it should do,
makes the buyer feel
what she should feel,
I stop developing it.
I leave it the f*ck alone
and focus on other areas.
Perfect often isn’t best.
Consider stopping
before you reach that point.
(And if you insist on
working it more,
SAVE the information
re: the previous versions.)