Whenever I go to a party
and tell people
I’m a writer,
I brace myself
because someone
always tells me
they plan to write a book also.
They likely won’t.
Why?
Because writing a book,
a GOOD book,
is difficult.
Simon De Baene,
CEO Of
GSoft,
shares*
“If it were easy,
everyone would do it.
I remind my employees
that wanting
to do great things
is complex,
and that it’s perfectly normal
to find it demanding.”
Embrace the difficult.
That’s one of the many things
that makes you and your product/service
unique.
*09.2018
Enroute Magazine