Most Romance Writers
(business builders)
create and nurture multiple pen names
at the same time.
Each pen name often has its own legal entity.
It has its own website,
its own newsletter,
its own account at booksellers.
Why do writers have multiple pen names?
Because it mitigates risk.
If one pen name gets sued,
the other pen names continue
to operate.
If the market for one pen name implodes,
the markets for the other pen names
usually survive.
Many business builders do this.
Tina Roth Eisenberg,
Founder of CreativeMornings,
Tattly
and other companies,
shares
“Everybody always tells me,
you are such a risk taker.
And I’m like, no, I’m not.
I run four companies
at the same time
so that if this one fails
I feel like I still have three legs.
The table is not gonna fall.”
Building multiple businesses
can mitigate your risk.