The future is diverse.
I know I’ve posted about this
in the past
but it warrants repeating
because there are so many
great businesses
that will be created
based on this 100% certain prediction
and I’d love for you
to head
one of them.
The future is diverse
and this target customer
is currently
severely underserved.
Many large companies
are ignoring this market
because it isn’t quite
big enough YET
to interest them.
Smaller companies
can only service
a small sliver of it.
Diverse romances
are one such example.
The big traditional New York publishers
aren’t yet interested in them.
Indie writers only have the resources
to supply one or two niches
with product.
A writer might be writing diverse vampire romances
but she isn’t writing diverse wolf shifter romances
and she definitely isn’t writing
diverse historical romances.
These gaps are opportunities.
Look for them.
Consider serving them.