Safe marketing campaigns
are often a waste of resources.
They aren’t shared,
don’t make an impact.
Risky marketing campaigns
can do VERY well
or they could bomb
equally as intensely.
ALL marketing campaigns
will piss someone off.
That’s a given
in the current environment.
Marketers try not to piss off
the brand’s core audience.
The other people?
(shrugs)
You can’t please
everyone.
Nike’s decision to have
Colin Kaepernick
as the face of their current campaign
was risky.
It pissed off some people
I suspect, however,
most of the pissed off people
weren’t brand loyal Nike buyers.
They weren’t their core customers.
The core customers
have been fired up.
They’re sharing the ads
on social media.
The controversy is resulting
in millions of dollars
in free publicity.
Your marketing campaign
is either going to piss some people off
or it is going to be forgotten.
Decide which one you’d prefer.