A writing buddy
is chasing the hot trends.
If Reverse Harem is hot,
she writes Reverse Harem stories.
If vampires are hot,
she switches to writing vampire stories.
She writes quickly
so she usually does very well
with this strategy.
The problem is…
her new readers (customers)
don’t read her older books
(don’t buy her older products).
Vampire story lovers
don’t necessarily like Reverse Harem books.
Her strategy doesn’t get easier
or more successful
over time.
In contrast, I release stories (products)
in the same niches,
pleasing the same types of readers
(the same types of customers).
My new readers (customers)
buy my previous books (previous products).
My sales increase over time.
My business gets easier.
Design your business
so it becomes easier
over time.