One of the (many) things
I love about being a smaller business
is I am in touch
with what my customers
like, dislike, want, don’t want.
I don’t make decisions
based on guessing.
I HAVE the data.
Rachel Blumenthal,
Serial Entrepreneur
and Founder Of
Rockets Of Awesome,
shares*
“When we order a specific item,
we can make an assumption
about who we’re going
to ship it to.
And it’s not,
‘Oh, a girl will like this dress.’
It’s ‘A 2 to 4 year old girl
in this zip code
will like this dress.'”
Build your business
so you can gather this data
and then use it
in your decision making.
*December 2017
Entrepreneur [Magazine]