Writers (business builders) will often post
on writer forums
about how
they ‘did no marketing’
and their books (products)
sold a gazillion copies.
This is irritating as hell
for others
who are promoting
their a$$es off
and not seeing
the same results.
But when these same
No Marketing writers are questioned,
they often admit they
posted on Facebook groups,
arranged newsletter exchanges,
leveraged relationships
with bestselling writers,
etc.
But ‘all of this
was FREE’
so it wasn’t marketing,
they claim.
Many people believe
free marketing isn’t marketing.
(These people are wrong.)
If a business builder tells you
they did no marketing,
you might wish to delve deeper.
I suspect they did marketing,
lots and lots
of it.