When I tell people I’m a writer,
their response is often…
“When I get some spare time,
I plan to write a book too.”
If I tell people
I’m building a business,
I often get a similar reaction.
The average person
might write A book
or
start A business.
That’s easy to do.
It is more challenging
to write a GOOD book
or
start a SUCCESSFUL business.
Most people can complete a task.
Doing that task WELL
is rare.