Yesterday,
I talked about
how a restaurant owner
and I had exact opposite techniques
for dealing with seasonal sales slowness.
How is that possible?
In the restaurant owner’s case,
prospects were still going
to restaurants
during the seasonal slowdown.
They merely weren’t going
to HIS restaurant.
So he promotes to these prospects,
trying to entice them
into his business.
In my case,
with the Romance Novel eBook Business,
prospects weren’t buying
ANY eBooks
during the slowdown.
In August, they were doing summer things.
From December 1st to December 24th,
they were buying gifts for others
(and eBooks don’t make great gifts).
If I promoted my eBooks,
my sales wouldn’t have increased.
One solution won’t fit
every business,
which is why
we often talk about
a variety of solutions
here on client k.
Test and think about
solutions
before you implement them.