My Romance Novel readers
(customers)
tend to be highly educated,
well paid
professionals.
They don’t like to
be ripped off
with pricing
but their time is
much more valuable
than their money.
They want quality entertainment,
books that will give them
the cry and the happiness
they’re seeking.
Erik Rosenstrauch,
CEO of FUEL Partnerships,
shares
“Today’s millennial consumer,
for the first time
in consumer behavior history,
values time more than price.”
“Shoppers today
still demand low prices,
but this decision driver
is now number two.
Time is the commodity
that determines purchase habits
and how customer service
is evaluated.”
Time is likely as valuable
or more valuable
than money
for your customers.
Keep that in mind
when you design your products
and your systems.