When I first started out
as a business builder,
I would take crazy risks.
I had no established brand.
If things went terribly wrong,
I could merely relaunch
under a different brand name.
I had nothing to lose.
I remember that now
when I’m choosing business partners.
A business partner
with no established brand
has nothing to lose.
They could f*ck up their agreement
with me
and it wouldn’t have any consequences
…to THEM.
It would create a mess for me.
Always think about
what your business partner
has to lose
if things go wrong.