My main goal
on social media
for my writing brands
is, of course,
to build readership
(my customer base).
My business is lean.
If an activity won’t
ultimately
grow readership,
I don’t have much time
for it.
(I’d rather be
producing new product
i.e. writing.)
But I have secondary reasons
for my social media posts.
My Instagram posts,
for example,
are often research images.
Having those
in one place
is extremely convenient for me.
Your time is valuable
and it is limited.
Consider having multiple reasons
for any social media activity.