Your Brand And Your Business’s Brand

I write under pen names.
There are a number of reasons
why I do this
but one of them
is because I want to build a brand
that could possibly be sold
or expanded into a writing group.

Right now, I do everything.
In the future,
I might not want to do this.

I don’t necessarily have to be
the writer
who tackles all of the writing.
I can delegate
other reader (customer) facing tasks.

It gives me freedom.

Chris Jarvis,
Founder of Jarvis Tower,
shares

“I have had companies
where my name
was in the company name.
I used my reputation
to build these firms,
but that was a bit of
a prison sentence
because it is hard
to escape the fact
that clients will want
to work with you.”

Consider putting distance
between your brand
and your business’s brand.