I like to track
almost everything.
For the past couple of years,
I’ve tracked my boredom
with my marketing campaigns
vs
the effectiveness
of these marketing campaigns.
My findings?
My marketing campaigns
reach maximum effectiveness
AFTER I’ve hit the boredom threshold.
As Seth Godin
shares
(this entire post is gold)
“Stick with your tactics
long after
everyone else is
bored with them.
Only stop
when they stop working.”
You see your marketing campaign
more often
than your prospects.
You’ll become bored of it
much earlier.